Surrey on Main
Brand Story
Surrey on Main is inspired by clean open space and rich textures. We got our name from a neighboring park that encapsulates all these qualities. Once filled with an orchard of hazelnut trees, Surrey Downs Park has been recently re-landscaped and features an expansive lawn and Mt. Rainier views. Surrey on Main celebrates sophistication and clean design. The brand highlights fresh luxury found in pristine surfaces and inviting warm textures. It works like a blank canvas just waiting for future residents to curate their home and create memories.
Brand Story
Surrey on Main is inspired by clean open space and rich textures. We got our name from a neighboring park that encapsulates all these qualities. Once filled with an orchard of hazelnut trees, Surrey Downs Park has been recently re-landscaped and features an expansive lawn and Mt. Rainier views. Surrey on Main celebrates sophistication and clean design. The brand highlights fresh luxury found in pristine surfaces and inviting warm textures. It works like a blank canvas just waiting for future residents to curate their home and create memories.
Logo Development
In our effort to uphold the sophistication of Bellevue and the competitor landscape, we needed an elevated logo and well-rounded brand. This logo drew inspiration from Old Bellevue on Main Street and the neighboring Surrey Downs Park. Bringing in rich textures and warm colors from the interiors and heritage hazelnut trees, we complimented the exterior of the building and modern interiors. We showcased a modern serif typeface paired with a sleek san serif secondary font to create the perfect duo of old and new. The overall shape of the logo lockup is reflective of the old signage along Main and Old Bellevue, keeping it grounded in it’s location and while rising to compete with the ever-changing landscape of Bellevue.
Logo Development
In our effort to uphold the sophistication of Bellevue and the competitor landscape, we needed an elevated logo and well-rounded brand. This logo drew inspiration from Old Bellevue on Main Street and the neighboring Surrey Downs Park. Bringing in rich textures and warm colors from the interiors and heritage hazelnut trees, we complimented the exterior of the building and modern interiors. We showcased a modern serif typeface paired with a sleek san serif secondary font to create the perfect duo of old and new. The overall shape of the logo lockup is reflective of the old signage along Main and Old Bellevue, keeping it grounded in it’s location and while rising to compete with the ever-changing landscape of Bellevue.
Customer Journey
Our collateral conveys decadence and luxury through deep tones, clean lines and sophisticated designs. Our brand was inspired by open space and rich textures, so we made sure our marketing embodied these qualities as well.
Customer Journey
Our collateral conveys decadence and luxury through deep tones, clean lines and sophisticated designs. Our brand was inspired by open space and rich textures, so we made sure our marketing embodied these qualities as well.
Splash Page
By utilizing bright photography to highlight light-filled spaces and fresh luxurious vibes, we kept the splash page modern with a nod to the namesake park that was inspiration for the name. The warm language on the page keeps the spaces inviting while still conveying sophistication and the elevated experience you can expect when exploring the building further.
Splash Page
By utilizing bright photography to highlight light-filled spaces and fresh luxurious vibes, we kept the splash page modern with a nod to the namesake park that was inspiration for the name. The warm language on the page keeps the spaces inviting while still conveying sophistication and the elevated experience you can expect when exploring the building further.