Clark

Clark

Clark is the essence of efficient, clean, tiny home living. Situated in Seattle’s tech hot spot, South Lake Union, Clark offers residents a slice of lakeside ease and the ultimate commute. BT Creative took inspiration for the brand from the architectural elements featured in the surrounding new buildings and combined it with a modern minimal aesthetic to match the fresh feeling of the space.

Clark

Clark is the essence of efficient, clean, tiny home living. Situated in Seattle’s tech hot spot, South Lake Union, Clark offers residents a slice of lakeside ease and the ultimate commute. BT Creative took inspiration for the brand from the architectural elements featured in the surrounding new buildings and combined it with a modern minimal aesthetic to match the fresh feeling of the space.

Brand Story

When we developed the brand story for Clark, the big question was, did we want to play up or play down the size of the unit? In the end, cel- ebrating tiny home living and being unclutter and untethered won. We focused language and design around simplicity by keep things clean with plenty of room to breathe.

Logo Development

Clark reflects modern simplicity through a sleek and crisp type-based logo. This brand identity needed to fit in with the tech hot spot of South Lake Union, so we used a san-serif font with a central focus to draw our target demographic in. To spice up the logo even more, we drew inspiration from the exterior of the building, which features a unique lattice fence and apply it to the center “A” to give the otherwise balanced and clean logo-type a focal point and character that could then be applied throughout the rest of the brand.

Brand Story

When we developed the brand story for Clark, the big question was, did we want to play up or play down the size of the unit? In the end, cel- ebrating tiny home living and being unclutter and untethered won. We focused language and design around simplicity by keep things clean with plenty of room to breathe.

Logo Development

Clark reflects modern simplicity through a sleek and crisp type-based logo. This brand identity needed to fit in with the tech hot spot of South Lake Union, so we used a san-serif font with a central focus to draw our target demographic in. To spice up the logo even more, we drew inspiration from the exterior of the building, which features a unique lattice fence and apply it to the center “A” to give the otherwise balanced and clean logo-type a focal point and character that could then be applied throughout the rest of the brand.

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Marketing Collateral

Since so many residents of Clark are new to the Seattle area, we felt a welcome map for the South Lake Union neighborhood would be the perfect way to help showcase the best of the area. The other side of the brochure featured tips on tiny home living and talked about the building’s amenities and the unit features.

Given the foot traffic from all the tech companies in SLU, we also felt like interesting a-boards would bring something more elevated to the table to catch the attention of people walking. We went with a sturdier wooden frame for more structure, kept the design clean and modern, and finished off with a coated texture for weather protection.

Marketing Collateral

Since so many residents of Clark are new to the Seattle area, we felt a welcome map for the South Lake Union neighborhood would be the perfect way to help showcase the best of the area. The other side of the brochure featured tips on tiny home living and talked about the building’s amenities and the unit features.

Given the foot traffic from all the tech companies in SLU, we also felt like interesting a-boards would bring something more elevated to the table to catch the attention of people walking. We went with a sturdier wooden frame for more structure, kept the design clean and modern, and finished off with a coated texture for weather protection.

Move-in Gifts

We always have the best time developing thoughtful move-in gifts for new residents. For Clark we wanted to really tap into the clean and uncluttered energy of tiny home life, so we created a slick clear flat water bottle (perfect for backpacks and purses) featuring an outline of the tree mural on the side of the building. We also include a copy of Marie Kondo’s The Life-Changing Magic of Tidying Up to encourage residents to start fresh in their new home.

Move-in Gifts

We always have the best time developing thoughtful move-in gifts for new residents. For Clark we wanted to really tap into the clean and uncluttered energy of tiny home life, so we created a slick clear flat water bottle (perfect for backpacks and purses) featuring an outline of the tree mural on the side of the building. We also include a copy of Marie Kondo’s The Life-Changing Magic of Tidying Up to encourage residents to start fresh in their new home.

Rent With Us

So you’re looking for a new place to call home? Fantastic! We’ve got a variety of available apartment homes we can tell you about. Let us know a bit about yourself and what you’re looking for and we’ll be back in touch soon.

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