Flora Flats
Naming
Flora’s name was sparked by a series of conversations and brainstorms with BT Creative and our client. We were looking for a unique ID inspired by the building’s new rooftop garden renovation project. Flora proved to be the perfect way to celebrate a botanical theme while also remaining simple and memorable.
Naming
Flora’s name was sparked by a series of conversations and brainstorms with BT Creative and our client. We were looking for a unique ID inspired by the building’s new rooftop garden renovation project. Flora proved to be the perfect way to celebrate a botanical theme while also remaining simple and memorable.
Logo Development
Flora, reminiscent of the plant life present in a particular region, became so much more with this logo development. Highlighting delicate hints of lavender to relate to the French-inspired garden oasis and a beautifully tall serif to ground the overall lockup. To add that Cap hill Seattle flare we embraced the spirit with an energetic script font to the side to include “Flats” making it hip, urban, and fun. Our end product was a wonderful logo package with everything you might need with a lasting personality and mark.
Logo Development
Flora, reminiscent of the plant life present in a particular region, became so much more with this logo development. Highlighting delicate hints of lavender to relate to the French-inspired garden oasis and a beautifully tall serif to ground the overall lockup. To add that Cap hill Seattle flare we embraced the spirit with an energetic script font to the side to include “Flats” making it hip, urban, and fun. Our end product was a wonderful logo package with everything you might need with a lasting personality and mark.
Brand Story and Identity
Each unit within Flora has an outdoor space (sometimes more than one). We wanted to bring the brand story to a place where we could anchor the building on the idea that the outdoors and indoors could be celebrated together.
Brand Story and Identity
Each unit within Flora has an outdoor space (sometimes more than one). We wanted to bring the brand story to a place where we could anchor the building on the idea that the outdoors and indoors could be celebrated together.
Lobby Experience
In our effort to provide a branded experience from the moment you engage with this building, we needed to start from the second you walked through the doors. While you await the elevator to go up to your new home you are welcomed by a beautifully covered lobby wall, showcasing Flora Flats so boldly in the center of the canvas. A wonderful mix of floral elements and repetition, this wall embraces everything about the brand. Did someone say Instagrammable moment? This is your perfect spot to capture you and your friends before heading out!
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Lobby Experience
In our effort to provide a branded experience from the moment you engage with this building, we needed to start from the second you walked through the doors. While you await the elevator to go up to your new home you are welcomed by a beautifully covered lobby wall, showcasing Flora Flats so boldly in the center of the canvas. A wonderful mix of floral elements and repetition, this wall embraces everything about the brand. Did someone say Instagrammable moment? This is your perfect spot to capture you and your friends before heading out!
