Aria
Brand Story
For Aria, we created a brand story steeped in the design and function of the space itself. It sits across from a beautiful park with gorgeous windows to let the light fall in and its interiors are sleek and modern with a nod to the beautiful textures and materials from the outdoors creating a truly elevated experience. Our approach centers around the hospitality experience where you feel like all your needs are taken care of and you feel right at home.
Brand Story
For Aria, we created a brand story steeped in the design and function of the space itself. It sits across from a beautiful park with gorgeous windows to let the light fall in and its interiors are sleek and modern with a nod to the beautiful textures and materials from the outdoors creating a truly elevated experience. Our approach centers around the hospitality experience where you feel like all your needs are taken care of and you feel right at home.
Logo Development
Our client focused on an elevated boutique experience for this building while also highlighting the clean and sophisticated nature of the interiors. We wanted the logo to reflect that so we used a simple typeface with some flare and drew inspiration from the vertical lines of the interior to enhance the overall brand throughout all touch-points.
Logo Development
Our client focused on an elevated boutique experience for this building while also highlighting the clean and sophisticated nature of the interiors. We wanted the logo to reflect that so we used a simple typeface with some flare and drew inspiration from the vertical lines of the interior to enhance the overall brand throughout all touch-points.
Customer Journey
Our focus with Aria’s marketing collateral was to demonstrate how attainable luxurious living was for Redmond residents. We wanted to portray modern sophistication that made people feel like they belonged there, that they deserved to indulge in a boutique living experience. By using photography of crisp sheets and hot cups of coffee that summon thoughts of all the best things about staying at a hotel, we demonstrate the elevated experience you can expect when living at Aria.
Customer Journey
Our focus with Aria’s marketing collateral was to demonstrate how attainable luxurious living was for Redmond residents. We wanted to portray modern sophistication that made people feel like they belonged there, that they deserved to indulge in a boutique living experience. By using photography of crisp sheets and hot cups of coffee that summon thoughts of all the best things about staying at a hotel, we demonstrate the elevated experience you can expect when living at Aria.
Boutique Experience
From the moment you step inside Aria’s front doors, you feel taken care of. The hotel vibes of the lobby are reinforced with boutique concierge services like grocery deliveries to your doorstep, dog walking, and even dry cleaning drop off. Need a car or a wakeup in the morning? We can do that too. We filled the space with little reminders that coming home can be like little vacation everyday. From umbrella stands for inclement weather to a bar cart always stocked with bubbly, Aria is here make life just a little bit easier.
View More Projects
Boutique Experience
From the moment you step inside Aria’s front doors, you feel taken care of. The hotel vibes of the lobby are reinforced with boutique concierge services like grocery deliveries to your doorstep, dog walking, and even dry cleaning drop off. Need a car or a wakeup in the morning? We can do that too. We filled the space with little reminders that coming home can be like little vacation everyday. From umbrella stands for inclement weather to a bar cart always stocked with bubbly, Aria is here make life just a little bit easier.